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SWOOP
Mar 15, 20201 min read
Is the Coronavirus Putting a Dent in Advertising? - Sarah Torok
By now, everyone knows about the Coronavirus, or COVID-19. I decided to research how it is affecting the advertising world because I was...
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SWOOP
Mar 3, 20202 min read
How the Coronavirus May Affect Nintendo - Yecenia Alvarado
This sickness based in China has a few cases in the United States and has become an issue in terms of xenophobia.
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SWOOP
Mar 2, 20201 min read
The Power of Celebrity Endorsement - Elena Corres
Have you ever related a celebrity with a brand? There are a lot of brands that use this technique and it is known as “Celebrity Endorsement.
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SWOOP
Mar 2, 20201 min read
There Will Only Be One JIF - Stephanie Meyer
For almost a decade, there has been great debate on how to pronounce JIF vs. GIF. JIF Peanut Butter recently partnered with Giphy, the...
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SWOOP
Feb 24, 20201 min read
The Moldy Whopper - Chloe Gordon
Age is definitely beauty in regards to the moldy whopper campaign from Burger King. “The beauty of no artificial preservatives” is the...
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SWOOP
Feb 10, 20202 min read
Jeep’s Last Minute “Groundhog’s Day” Production - Blake Boehle
According to AdWeek, Jeep’s successful “Groundhog’s Day” Super Bowl ad almost didn’t air. While most Superbowl ads are planned and...
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SWOOP
Feb 4, 20201 min read
Avocados from Mexico: A Story of Organized Crime - Eyara Jokar
A couple days ago, the 54th annual Super Bowl happened, the biggest night of the year for advertising. One of the particular stars of the...
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Ashley Morales
Feb 3, 20201 min read
Stan Richard's Successor - Ashley Morales
From the iconic billboards of cows mischievously painting “eat more chikin” to Motel 6’s heartwarming “we’ll leave the light on for you”,...
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SWOOP
Feb 2, 20202 min read
Neo Advertising - Terrance Bell
Way back in 90s, in a time of bleached blonde hair, butterfly clips, and AOL instant messenger times were different, advertising was...
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SWOOP
Jan 28, 20201 min read
RIP Mr. Peanut - Ryan Brown
Brands will do quite a bit to garner attention, but they have to with the amount of information people consume on a daily basis. By...
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