In light of Kanye West’s new gospel album releasing a little over a week ago, I was hit with the question, “Does culture drive media?” In...

Strategic public relations is used in many places in the field. It’s a great way to set a brand up for future success. Strategic PR...

Read the article linked and watch the video embedded to understand how product placement works, in a fun way. https://money.howstuffworks...

So, you want to be an advertising professional? Of course, you do, I mean why else would you have chosen to major in it. The goal of this...

Dogs, especially puppies, are a popular trend that creates that emotional aww response. Owners post pictures of their dog or them with...

Growing up I have always wanted to make a difference and leave a mark on this world. Most people feel comfortable in their own countries,...

Many may fear the introduction of AI (artificial intelligence) to fields such as marketing and public relations. The idea that a computer...

Making connections to get your foot in the door is an important booster in the advertising industry, aside from a great resume. As...

As children, we were all scared of the dark. The dark holds captive the unknown. It hides the things that we may or may not want to see,...

The media systems in the US and Spain are mostly the same in the form of media vehicles, but the difference lies in the messaging and the...