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Lauren Brown
Oct 4, 20202 min read
How Brands Are Preparing For The Holidays
The days of holiday shopping in a crowded mall, waiting in line after Thanksgiving dinners and frantically hopping from store to store...
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Erin Clarner
Sep 27, 20202 min read
Boom in Pet Business
The corona virus has seen the strongest of businesses collapse and travel and retail sectors decimated during this economic downturn....
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Will Hanus
Sep 27, 20202 min read
Whatever you think, think the opposite.
Two people have taught me what advertising is. The first of the two is Yoda from Star Wars, who said, “Unless your advertising is built...
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Tiffany Aragon
Sep 20, 20202 min read
The hope for a voting boost with creative advertising.
Many companies have used their creativity to promote voting for the upcoming elections hoping to boost votes. They are targeting a...
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Noah Zion
Sep 20, 20201 min read
New Government Prohibitions on Mobile Apps, TikTok and WeChat
As of September 20, 2020, popular mobile applications, TikTok and WeChat, will be prohibited from online mobile application stores such...
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Case Cockrell
Sep 12, 20203 min read
What Local Businesses Have Tried to Do for Us During a Pandemic
2020 has been a year full of uncertainty. With nationwide closures and other shutdowns, it has been quite difficult for businesses to...
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Brandon Murphy
Sep 7, 20202 min read
Tips and Tricks for Creative Thinking
Creativity is an incredibly important skill to possess in the advertising world. Creativity isn’t just for creatives, every position in...
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Madora Jemison
Sep 7, 20201 min read
How Advertising failed JCPenney’s
Social media in the last 5 months has become a major access platform for consumers. Even though, sporting events and concerts aren’t an...
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Jessica Matsumori
Sep 4, 20203 min read
The Best Animal Crossing Brand Collabs
After almost six months since Animal Crossing New Horizons has come out, Nintendo has sold over 22 million copies worldwide, making New...
311 views0 comments
SWOOP
Apr 18, 20202 min read
Advertising, Covid-19, and the 2020 Olympic Games - Jessica Matsumori
Amid the current crisis, advertisers and NBC Universal are hustling to reorganize and reschedule the more than $1.25 billion in ad spend...
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