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Apr 14, 20202 min read
Social Media Platforms Change Their Ad Policies During to COVID-19 - Courtney Istre
Many social media websites are receiving an influx of traffic since people are spending time at home. With this, platforms are struggling...
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SWOOP
Apr 14, 20201 min read
How Panera Bread Responds to Coronavirus Pandemic - Jasmin Vargas
Advertising is an extremely fast paced environment and requires quick thinking in order to efficiently get a message across that includes...
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SWOOP
Apr 6, 20202 min read
Functions of an Advertising Agency - Kyle Pearson
Advertising is all around us, we see it everywhere from billboards to videos on social media. With each advertisement being created to...
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SWOOP
Mar 30, 20201 min read
Let’s Get Personal (In Advertising) - Claire Griggs
New research from Epsilon® suggests that 80% of consumers are more like to make a purchase when brands offer personalized experiences.
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SWOOP
Mar 30, 20201 min read
Advertising world in a major shift due to COVID-19 - Julion Polk
COVID-19, also known as the Coronavirus, has begun a major shift and adaptation in the advertising industry. Huge corporations are forced...
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SWOOP
Mar 24, 20202 min read
How the Corona Virus is Affecting the World of Advertising - Tiana Torres-Mendoza
It’s no secret that the world around us is changing quickly. The COVID-19 virus has crossed the globe and impacted communities...
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SWOOP
Mar 21, 20201 min read
Corona Takes on Cannes - Alex Clendenen
With the Corona pandemic at large, most events and gatherings are being cancelled. This leaves no exception as the Cannes Lions...
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SWOOP
Mar 16, 20202 min read
How social distancing affects advertising - Sierra Boudreaux
COVID-19 has captured the attention of people worldwide. What started as virus to be on the lookout for has quickly become much bigger....
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SWOOP
Mar 16, 20202 min read
Women in Advertising - Casey Kelm
As a woman who is about to begin my career in the field of advertising, one issue that I constantly find myself thinking about is how...
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