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SWOOP
Jan 27, 20202 min read
What is Strategic PR and how does it benefit an Organization? - Deken Taylor
In the wise words of American Businessman Oscar Munoz, “Communication strategy is not just part of the game; it is the game.” The game he...
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SWOOP
Jan 21, 20201 min read
Pinterest-ing — Jay Overstreet
With its amount of users surpassing that of multimedia app Snapchat to become the third largest platform in the U.S., it’s time to take a...
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SWOOP
Jan 21, 20202 min read
How CVS Pharmacy is Changing Beauty in 2020 - McKenna Apodaca
If you’ve ever shopped in the makeup aisle of a store, then you’ve probably seen how every brand has images of flawless models...
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Chloe Gordon
Dec 5, 20192 min read
The Streaming Wars
As many of us probably know, streaming services have taken over, and the likes of Netflix, Amazon Prime, Disney+, Apple TV, and many more...
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Bailey Smith
Dec 3, 20192 min read
The importance of social media in advertising
I have been obsessed with social media since I was in sixth grade. I loved Myspace, and now I love Twitter, Instagram, Pinterest,...
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Ximena Arista-Zapata
Nov 29, 20192 min read
Will Instagram Flop with Its New Feature?
I’m sure many of you have either used or heard of Instagram at some point. This app has grown in popularity over the past few years. It...
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Erika Valdez
Nov 26, 20191 min read
Ad Mod and What That Means to Brand Safety
The Mod, a platform management tool designed for social advertising, is taking the next step towards brand safety with the new Ad Mod...
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Christian Ladinos
Nov 22, 20191 min read
Setting goals for 2020
As the year comes to an end, now is a great time to begin writing down the goals you may have for the upcoming year. Although it can seem...
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Kearin Beeson
Nov 14, 20192 min read
Journey of a College Student
Graduation is quickly approaching, and when I say quickly, I mean QUICKLY. With only a month left until I walk the stage, I find myself...
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Justin Gissandaner
Nov 11, 20191 min read
Giving Value to Your Work
Creating any kind of artwork for any client comes with a large risk of not getting paid and being expected to work for clout or work via...
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