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Lauren Brown
Mar 15, 20211 min read
How Brands Handle Women's History Month
There’s a very fine line between honoring the history of women and using the month and International Women’s Day for personal or...
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Erin Clarner
Mar 15, 20212 min read
Fast Food Chains Marketing Plant-Based Alternatives
Fast food chains like McDonalds, Burger King, Taco Bell, etc. have been notorious for the contribution of health issues that have plagued...
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Clay Hadley
Mar 3, 20211 min read
Mr. Pringle, New and Improved?
Mr. Pringle, Tony the Tiger, Chester Cheetah - all beloved fast food mascots, all of them undergoing a redesign at some point. Mr Pringle...
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Kimberly Landeros
Mar 3, 20211 min read
Roku + Nielsen
Roku and Nielsen are forming a grounding alliance. Roku is gaining Nielsen’s Advanced Video Advertising (AVA) business. According to...
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Wayde Baccus
Feb 11, 20211 min read
Amazon's Advertising Budget
In 2019, Jeff Bezos’ Amazon spent roughly $6.88 billion on advertising efforts. This number is almost triple other advertising budgets....
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Rumaisa Siddiqui
Feb 9, 20212 min read
The Celebrity Bowl
It seems as though everyone was able to spot their favorite celebrity on this year's medley of Super Bowl commercials. From Micheal B....
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Austin Banzon
Feb 1, 20211 min read
Walmart Reaches for the Sky
A year into the pandemic, people have adapted to how they go about purchasing groceries and other necessities. Food delivery, curbside...
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EJ Griffiths
Feb 1, 20211 min read
Writing a Great Car Ad
Vehicles are arguably one of the most important parts of our daily lives. Therefore, car advertisements are some of the most common...
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Lupe Ontiveros
Jan 28, 20211 min read
Cheetos - I'm Excited
The biggest advertising event of the year is right around the corner. As a person in the industry, I and many others drool over the...
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Melissa Osornio
Jan 28, 20211 min read
Advertising with Memes
Parody social media accounts can be seen interacting with the majority of viral meme posts on platforms such as Twitter and Instagram....
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