Everyone knows that social media is important and that it’s easily accessible. I don’t need to tell y’all things that y’all already know....

Social media may be the worst thing to have ever happened to me. I got my first social media account at the tender age of 12. My first...

It is a common belief that social media has gained an influence among businesses in the active world of B2B and B2C. This is because...

#1: Early mornings are now life. If you aren’t ready to be up and running at 8am then maybe SWOOP Agency life isn’t for you. #2: Stay two...

Like most, I’m usually juggling between school, work, internships, family, friends and trying to fit sleep somewhere in the midst of it...

Looking back on a wild semester as I am about to graduate, I am sure of two things. 1. Who my true competition in the industry is 2. Who...

SWOOP is a place where students in journalism can work on their profession, while getting real experience at an agency. We work hard, and...

Have you ever wondered what an ostrich would look like if it could fly? Yeah, so have I. After watching Samsung’s new spot for their Gear...

For students, finding your place in the professional world can be tough — especially if you aren’t sure where to start. SWOOP is a great...

Many people will say that social media belongs in the Public Relations category. Well…they wouldn’t be wrong. I mean we are using the...