Blogs are supposed to be a fun and easy way to collect information about a topic and that is why you are here reading this. I am going to...

This is the era of social media, a marketing tool that has transcended business’ engagement with their internal and external publics....

Public Relations (PR) and Advertising are both forms of strategic communications. Both advertising and PR have similarities and...

When I tell people that I am an advertising major, it is usually followed up with one of a few responses: “So you’re artsy?” “Tell me...

So, you made it into SWOOP. Congratulations. You’re now part of an elite team of nearly-there professionals with a passion for...

When I found out that I had been accepted to SWOOP, I wasn’t quite sure what to expect. Now that I have been in it this summer, I can...

Up to my second semester of college, I used Adblock on its highest and most unforgiving setting. I didn't have any personal vendetta...

After managing to get through eight semesters of college without taking a single summer class, I fell into the summer class “pit of doom”...

I’m an introvert. I don’t like to open up and tell people about my life. Small talk doesn’t come easy, and it’s hard for me to make...

I used to take comfort in not being certain of my path — I embraced the lack of enjoyment I found in the reporting classes I was taking...