The UK was the first country that used half of its advertising dollars on digital advertising. It leads us to think they must be spending a lot of money since digital is the newest wave of advertising and most advertising majors would know digital media comes at a much cheaper price. Specifically, when considering the web, social media, and digital media that appears on portable devices. The UK spent 22 billion on Advertising in 2017 a minuscule amount compared to the United States’ 197 billion. “Deloitte estimates that for every £1 spent through the UK’s advertising industry, the economy as a whole benefits by £6.”
The UK may just be doing something right.